Why miss a sale at twenty dollars, when people will buy at $19.95? You lose a nickel, but consumers lose their shit. They may not externalize it, but their excitement shows up at the cashless register.

giphy-13

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s